• B2B and B2C License Programs Available

– Over 450 total sources.

– CPM based, but flat-fee invoiced.

• 3-Month Test Program Strategy

– Help determine ROI.

– View increased response by offer, time frames, and mailings.

• Control Given to Advertiser

– When to mail, how much to mail, who to mail.

– Consistency breads success.

– Change strategy on fly without re-engineering program.

• Re marketing Strategy Gains Value

– Create pockets of data and hit on continuous cycle.

• Private Database Environment

– Exclusive marketing setup.

– Not co-mingled with any other data.

– Exclusive domain and IP address.

LICENSING BENEFITS

• Deep Discounts

– 50 to 90% off rate card.

– Because we receive volume commitments, we can aggressively give better pricing.

• Increased Cost-Effectiveness

– Single source provider of unduplicated data.

– One source of data.

– Unique prospects.

– Suppress current customers.

• Ample Quantities in Key Market Segments to Meet Changing Need

• Timing

• Build Brand Awareness

– Then drive sales.

– Prospects often need to be presented with an offer several times before online trust

with the advertiser can be established.

• Analyze Call-to-Action Based on Results

– What is the desired action, what actions do your current best customers respond to,

define subject lines.

• Value-Add / Cross-Sell Promotions

– Move excess inventory by piggybacking on main promotion, introduce new products,

build retention file with fresh responders.

LICENSE – ADVERTISER PRICING GUIDELINES

• Pricing is based on per advertiser on the total volume the advertiser commits to use,
  and the length of the time frame in which they choose to use it.

• Assume 90-day test environment, with 12-month rollout commitment based on results.

• B2B / B2C.

• CPL based pricing model.

• Advertiser places offers at back end of Network partners registration path.

• Only pay for leads delivered.

• Leads delivered are of opt-in quality and advertiser assumes ownership of record.

• Breadth of network allows offers to be placed on numerous registration paths
  simultaneously thereby delivering leads at a quicker rate.

• Advertiser value: Opt-in data + fixed cost + fixed end result = budgetary success.

• 9 West, Blockbuster, Hewlett Packard, CBS Sportline, Guinness, Home Depot, Nokia,
  Pitney Bowes, Packett 8 VOIP Services – sample of companies spending money
  on co-registration.

Walter Karl Interactive's infoUSA Sisters Companies An unrivalled advantage for Walter Karl Interactive is to ability to cross-sell its customers many other services through its privileged relationships with all of infoUSA Services Group companies. List Management • List Brokerage • List Rental Fulfillment Multichannel Media List Brokerage • Database Design & Consulting List Enhancements • Proprietary Business & Consumer Databases Modeling Analytics • Full Data Processing Services Please click on any of the logos to access the corresponding websites.