FREQUENTLY ASKED QUESTIONS

What is the size of your email Append Database?
Our file contains approximately 120 million records.

How have you built your database? From what type of sources?
Our email Append Database is compiled from self reported consumer information.
We do not use information that was harvested, or collected without the knowledge
and consent of the consumer. The types of sources are as follows:

• Opt-in Permission Based Websites: Our data comes from some of the most active
  permission-based websites on the Internet. These include newsletter and content delivery sites,   contest & sweepstake sites, and sites that provide discounts and money-saving information.
  We only utilize sites that are attracting consumers that are over the age of 18. During the   registration process, subscribers input their personal information. All of the Internet properties
  have a privacy policy that clearly states how the information provided can be used.

• Online and Offline Survey Data: Many consumers fill out market research and product
  registration surveys both online and offline. This self-reported information is one
  of the primary sources of demographic and lifestyle information in our proprietary consumer   database. Email addresses provided by consumers who fill out these surveys
  are also utilized in our email Append service.

• Email Addresses collected by the InfoUSA Outbound Call Center: Our parent company,
  InfoUSA, maintains an outbound call center in Omaha, Nebraska. This call center,
  which employs close to 400 call specialists, contacts over 10 million businesses per year.
  A good portion of those contacted provide us with their email address to receive targeted   information via email. These permission-based email addresses are also utilized in our email   Append Service. Since this is information compiled by InfoUSA, no other company
  can provide this data to you.

How often is your Email Append database updated?
As with all other InfoUSA databases, the Email Append database is completely rebuilt
every four weeks. During this rebuild, the following actions are taken:
  – New email records are added to the file.
  – Records confirmed as undeliverable are flagged and no longer used for Email Append         processing. They are retained for Email Change of Address processing.
  – Postal Addresses are updated. Address history is retained in order to match records
     where our client may not have a current postal address for a customer.
  – Records are linked in order to append demographic and lifestyle information.

What type of matching logic do you use?
Our primary matching logic is to provide an Individual Level match, which utilizes
the first name, last name & postal address. If a match is found, that email is appended,
along with a code to show that a match was found using individual match logic.

If a match is not located at the individual level, we have the ability to match
at the Household Level, which utilizes the last name & full postal address fields
to determine a match. If a match is found using this logic, the email is appended,
along with a code to show that a match was located using household match logic.

Estimated match rates are from 10-20%. The appending of match level codes
will allow you to identify which logic was used, and may be useful as a targeting tool
for specific campaigns.

Your service includes the broadcast of a "Welcome email".

Who provides that message?
This email, which will carry your company branding, is an email that we are broadcasting
to your customers on your behalf. You provide the content of the email. If you do not have
a creative development team, we can assist you with the creation of this message.

You can view our Welcome Email Guidelines and Suggestions here.

Can we send a promotional email instead of a "Welcome email"?
We feel that this first email should be more of an introduction to online communications.
Since this is the first time you are talking to these customers via email, the welcome letter
should state what type of information you want to send them via email.

If you wish to include a special offer or promotion, many clients have had success placing
these introductory promotions in the form of an incentive for allowing you to communicate
with them via email. This allows for the introduction of email messaging, and gives them
a sample of the valuable information they can expect to receive in the future.

Can you update our file of invalid email addresses with a current email address?
Yes. This is called our Email Change of Address service, or ECOA. We can take your file
of bounced email addresses, and attempt to append an updated or unique email address
to your file. Pricing for this is based on the input volume and the number of records we can ultimately update.

What are we charged for?
After the completion of the welcome email, we remove any undeliverable email addresses,
and segregate the list of your customers that requested to be removed (opt-outs).

You are only charged for the matched deliverable records we deliver after completion
of our full process. You will not be charged for any emails that were appended,
but were not successfully delivered the welcome email.

Can I send you my whole file to determine the match rate?
Yes, from time to time we will process your file to determine a match rate. This free match test would not include the broadcast of a welcome email or any return of data to you.

If you have a budget in mind to work with, we can process your entire file and only deliver
and bill you for the quantity in your initial budget. This will allow you to determine
the overall match rate for your entire customer file, and determine the amount required
when you want to come back to purchase all the remaining customer records. We typically
base the rate on the amount of your budget, since you may not be purchasing
all matched records. We will apply a discount to future purchases of the matched records.

Is your Email Append Service in compliance with CAN-SPAM?
With the passage of the new CAN-SPAM Law on December 16th, 2003, it is very important that you utilize a service provider that fully understands how this law affects you. Walter Karl Interactive as the leading provider of online marketing solutions is in compliance with this new law.