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Email List Marketing
– B2B & B2C.
– CPM based.
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eProspecting Databases
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B2B and B2C.
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CPM based.
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License opportunities.
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140 million consumer records.
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12 million business records.
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Demographically driven, functionally driven.
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Multi-Channel Marketing
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60 million b2c emails with matching postal.
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Match & Deploy
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Provide list of house file postal addresses, we match
to our databases and deploy an email.
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Re marketing Strategy
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Ability to target those recipients who opened and clicked
your previous message.
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Co-registration Business/Consumer Network
– CPL model.
– Collects b2b leads
from b2b sourced websites and b2c leads from b2c sourced
websites.
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Email, postal, company name, phone, title, function,
age, gender etc...
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Email Append Programs: Price per Match
– Price per match.
– Append +.
– ECOA.
– Reverse Append.
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AMPlify.
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SEO
– Paid and natural.
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Customer Retention
– Full-serve, self-serve.
– Creative Services.
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Customized reporting.
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Customer Enhancements
– B2C.
– B2B.
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Provide B2B and B2C Email List Strategies
– Over 60 list partners
(sample of verticals below).
– Publishing (IT,
B2B, Niche markets, Gaming, Consumer Computing).
– Education.
– Automotive.
– Survey.
– Parenting / Youth.
– Sports.
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All files are sold on a CPM basis. CPM varies depending
on list and selection criteria.
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Multi-channel offerings for majority of properties.
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Re-marketing strategies.
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Utilize programs to gauge delivery and to determine
if there are any creative issues.
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Suppression and merge/purge capabilities.
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Utilization of two deployment vendors aids in greater
delivery.
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Two aggregated databases, for new prospect acquisition,
totaling over 140 million
consumer email records and over 12 million business
records.
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Over 60 million records contain a full, and valid,
postal address. Allows us the ability
to sell postal campaigns and multi-channel campaigns
– Match back programs.
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Close to 1,000 selects. B2C and B2B in content.
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Segment by opens and responders, cherry pick best
prospects.
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Demographically driven campaigns (ex. Men, ages
25-35, in various zip codes),
or business type campaigns (VP's, IT, emp size
<50).
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Large volume needed for campaigns (500,000 +).
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Very specific low volume criteria (age, income,
gender, within 500 SCF's).
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Great for branding, and great for sales (when
commitment is greater than 2 campaigns).
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Roll-out potential, realize full value of marketing
budget.
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