Walter Karl Interactive
Established in 1999, Walter Karl Interactive has quickly become the industry leader
and innovator in the Interactive arena. With our acquisition of YesMail,
we now have the sales reach and marketing expertise
that no other company can match.

The Most "Feet on the Street"
Thirteen dedicated email sales professionals.

Flexibility
We can offer multiple sales channels and emarketing programs
that fit our client's specific needs.

Over 100 Partners
We total over 110 million opt-in email addresses,
across two aggregated databases and multiple list management properties
thereby generating dynamic cross-selling opportunities.

Expertise
Our wide knowledge of the industry encompasses customer acquisition
and management, email append, enhancements, privacy strategies,
modeling, database marketing and e-mail customer retention.

Walter Karl Interactive
succeeds because of their vision, and ability to execute on that vision,
in a professional and entrepreneurial manner
that will always benefit our clients' long-term emarketing goals.

MISSION STATEMENT

To deliver a unique email marketing strategy to our advertising clients
by offering a variety of opportunities from which they can acquire new customer leads,
build their brand online, and implement a new online marketing initiative.
We do this by providing a global online solution, and then we execute
that solution at a boutique level.

THE WKI THEME

• Our greatest advantage is our ability to keep our boutique feel with specialized solutions,
   but be able to sell that at a higher more global level.

• We sell based on needs not based on the services we offer. We then take those needs
  and create a strategy and roadmap for our advertiser's success.

• Blended CPM's available based on programs ordered. The more each independent advertiser   does concurrently with us, the better pricing we can give (ex. append and acquisition).

• If we don't do it, ask us to do it, and we'll try to figure out a way to make it happen.

• Because we have impeccable customer service it makes working with us very easy,
  plus we're a results driven partner, thereby making sure we do our best to ensure
  our clients short and long term online success.

WALTER KARL INTERACTIVE CREATIVE SERVICES

• Walter Karl Interactive offers a range of creative services that cater to its clients'
  numerous needs

• HTML CODING CLEANUP
  Basic conversion of Microsoft Word documents, PDF files, and others to create a clean
  and eye-catching HTML utilizing an HTML editor. Also, this can involve cleaning up unnecessary   coding or formats such as Cascading Style Sheets, form coding, java script, and more.

• HTML ENHANCEMENT
  Design enrichment, adding substance and visual appeal for an improved look
  and more effective message.

• COMPLETE CREATIVE DESIGN
  Designing an email creative from scratch, possibly using client’s suggested copy,
  and existing website, or other marketing pieces to match the look and feel.

CLICK HERE FOR CREATIVE SERVICES DETAILS • HTML VERSION • PDF VERSION

EMAIL APPEND SERVICES

• Email appends help companies build their online customer retention initiative
  by adding an email address via a match to their current customer's postal address

• APPEND +

– B2C and B2B services available – MVA strategy (multi-vendor approach).

– Increase matches, same time matching, one net deliverable file to client, one invoice sent out.

– Add demographics during process – One Pass strategy.

– Client only pays for net deliverable file. Price based on input quantity – per match price.

– B2C HH match rates upwards of 20% to 30%. B2B 10% to 15%.

• REVERSE APPEND

– Send us an email address and we'll find the matching postal address.

– Matches rates 5% to 10%.

• ECOA

– Find alternate email addresses for your customer.

– Re-construct domains to improve delivery.

– Matches rates 5% to 10%.

• AMPlify

– Append – Model – Prospect.

– Most clients using our Email Append services are not utilizing our Email Acquisition products.

– With that being said, those clients using our append services do understand the value of email,

and are looking to increase their online marketing efforts.

• 360 solution for online retention to acquisition experience

• Process

– As we run the append process we create a profile based on the customer information received.

We do this by matching the records up against the Donnelley database of over 200 million households.

Once we create the profile we overlay that against our two acquisition databases and find unique

"look-alike" prospects. One blended CPM for the entire program.

• Profile can be shared with advertiser

• By use of matching process we ensure that prospects are unique
  to current advertiser customer file

EMAIL APPEND VALUE

• Email appends are valuable to those clients who have a large offline database,
  but a much smaller online database.

• Companies that use their existing customer list for Email campaigns achieve response
  rates as much as 5 times higher than any prospect list available. Your existing customer
  base is not only your most important asset, but also your most responsive list.
  By appending email addresses to your current customer database, you can deliver
  electronic messages to your customers, which will result in a higher overall response rate
  for your Retention Marketing programs.

• Online communication becoming more critical, budgets slowly shifting
  to online from offline

– Establishing online, as well as offline, relationships with your customers will result

in a higher return on your marketing investment.

– The advertiser can take advantage of multi-channel marketing strategies, which will result in

higher campaign response rates over traditional postal mailings or telemarketing efforts alone.

– The advertiser will dramatically increase traffic to their website.

EMAIL APPEND ADVANTAGE

• Permission-Based Email Database. Unlike many other providers, all of our records
  are complete with time/date and source information. With today's current legislation,
  clients can't afford to use a provider who doesn't have this information. Our competition
  only has time/date information on 20-30% of their file.

• We can manage multiple passes. Our competitors also use our service. As a result,
  we have great relationships within the industry. Let us leverage our expertise by
  managing multiple passes. This will not only result in more matched customer records,
  but will consolidate the contract and invoicing making it simpler for you.

• Full access to WKI Append Network. Simultaneous multi-vendor approach increases
  match rates, maximizes dollar value, reduces time frames, and still presents data owner
  with streamlined reporting and invoicing.

• Customer data enhancements during the append process. Over 200 top line
  demographics to choose from.

EMAIL RETENTION

• Full serve or self serve platforms available.

• File Hygiene, Merge/Purge.

• Real Time data access.

• Personalization based on behavior propensity of customer.

• Newsletter programs.

• Activation campaigns. Series of targeted messages to compel an inactive customer
  to become re-engaged.

• Strategic Resources – Solution Managers, Business Analysts, Web Designers,
  Copywriters, etc...

CONSUMER

1800Flowers, AARP, American Airlines, AT&T, Barney's Apparel, Blockbuster,
Career Education, Carnival Cruise Lines, Charming Shoppes, Chase CC,
Coldwell Banker, Corona, Conde Nast, Discover, Disney, Edwin Watts Golf,
Fidelity Advisors, The Hartford, Hewlett Packard, Kahlua, Lending Tree,
Limited Too, Macy's, McDonald's, Mobil Oil, Monster.com, Motorola, Nissan,
Newegg, Omaha Steaks, Papa John's, PC Magazine, Replacements LTD,
Sprint, Stoli, Vitamin Shoppe, Volvo, Yamaha.

BUSINESS

AutoDesk, Avaya, Best Western, BNI Building Books, Citrix, EMC Corp,
Gerson Lehrman, Global Knowledge, Hoovers, Intuit, Lenovo, Marriott, Microsoft,
Numara Software, OneSource, Penton Media, Sun Microsystems, Symantec,
WebEx, Xerox, Ziff Davis Media